The first time I saw this sign on a shopfront in Insadong I thought: mmm, borntobe chicken ... this must be a Korean specialty. Of course, it's really "born to be" chicken - and aren't we all?
For the record, this shop serves delicious fried chicken and pitchers of cold beer. They usually show the baseball on the television. The women who run it are very friendly and the coleslaw is extremely sweet too.